The automotive industry is consistently changing and evolving. Car dealerships need to take steps to keep up with the new age technologies to stay competitive. As Mark Gilbert Scottsdale AZ mentions, embracing new technologies can ideally help dealerships to magnetize more customers, streamline operations, improve customer service, as well as develop a more efficient and cost-effective business model.
Mark Gilbert Scottsdale AZ talks about key technologies car dealerships should use
By leveraging a range of new-age technologies, car dealerships would be in a better position to stay ahead of the competition and continue to provide customers with the best possible experience. There are many technologies available today that have the potential to improve both the internal operations of a car dealership and the overall consumer experience delivered by the business. Key technologies they may use include:
- Customer Relationship Management (CRM) Software: CRM software would help car dealerships to effectively manage customer data and interactions. With its assistance, dealerships can competently collect, organize, and analyze customer data. This data can include the customer’s purchase history, vehicle preferences and contact information. Such details can subsequently be used for personalizing communication and tailoring experiences for every customer. CRM platforms may even enable car dealerships to manage appointments, track leads and provide follow up communications to the customers. By competently centralizing customer data and insights, dealerships would be in a better position to cater to the customers. For instance, CRM software can be used to track of a customer’s preferred vehicle type and contact them when a new model arrives that matches their preferences and budget.
- Virtual showrooms: Virtual showrooms basically are a digital representation of car dealerships. They allow customers to view and explore vehicles online. Virtual showrooms typically provide 360-degree online view of cars, and even allow customers to easily zoom in and examine details like interior/exterior features and finishes. Today there are AI powered 360-car photography apps available that allow dealers to generate consistent car images with custom backgrounds, automatic alignment, personalized banners, and even sync photos to their inventory management system. Virtual showrooms are generally featured on the website of a car dealership and can be accessed from anywhere with an internet connection. They allow customers to browse dealership inventory from the comfort of their own homes.
- Digital retailing: The system of digital retailing basically allows customers to complete the entire car buying process online, right from browsing inventory to financing and trade-ins. This process helps dealerships to competently streamline the car buying process. It can also provide a higher degree of transparency in pricing and financing options, which would ultimately help build trust with customers. Online appointment scheduling is one of the most widely used digital retailing features that help customers to easily schedule service appointments online on the basis of their preferred availability without having to call the dealership. As a result, dealerships can manage appointments more efficiently and deliver more convenient experience to the customers.
In addition to the tools mentioned, Mark Gilbert Scottsdale AZ points out that car dealerships may also use inventory management software to competently manage inventory levels, track vehicle ordering and delivery, and analyze sales trends
